Influence of store-brand equity dimensions on the Malaysian customer' intention to repurchase store-brand products /

The aim of this study is to examine the influence of store-brand equity dimensions on the Malaysian customers' intention to repurchase store-brand products. This research propose a conceptual model based on Aaker's (1991) customer-based brand equity (CBBE) theory in examining relationships...

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書目詳細資料
主要作者:	Isa, Maryam Ladi (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
主題:	Theses, IIUM local
在線閱讀:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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