The impact of social network marketing, price and trust on online consumer purchasing behaviour /

The impact of social network marketing, price and trust on online consumer purchasing behaviour /

Online social networks, as a phenomenon, around the globe have formed and established a platform for interaction and communication among people. This platform, due to its online features, has created a functional way for individuals to share their knowledge, opinions and ideas among each other, whic...

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书目详细资料
主要作者:	Kozic, Jasmina
格式:	Thesis
语言:	English
出版:	Gombak, Selangor : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2016
主题:	Theses, IIUM local
在线阅读:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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