Customer satisfaction and loyalty toward low cost carriers in Malaysia /

Customer satisfaction and loyalty toward low cost carriers in Malaysia /

The emergence of low cost carrier services has changed the fundamentals of aviation industry. The on-board services are generally removed to promote low fares. Through this new invention, the perception of customers regarding the quality, satisfaction, and loyalty of LCCs service are found to be dif...

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書目詳細資料
主要作者:	Nurul Aflah
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2014
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/3057
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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