Travel and tour businesses' strategies in engaging tour packages towards islamic tourism : an empirical study in Malaysia /
In the recent years, the interest on “Islamic Tourism” seems to be a chosen topic in the industry. The public also seemed to be aware of the word 'Islamic tourism', but the concept or the comprehensive idea has not been broadly discussed into more aggressive issues. Islamic tourism is a ne...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2015
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3678 |
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