Measuring customer loyalty through satisfaction towards retail marketing strategy : an empirical study of Malaysian hypermarkets perspectives /
Today, global market is targeted by so many established retailers, as they are looking for new potential market expansion. Malaysian hypermarkets are growing rapidly challenging in the current decades; as a result customer loyalty has become a crucial phenomenon. The purpose of this study is to meas...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Kuala Lumpur:
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2013
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://studentrepo.iium.edu.my/handle/123456789/3319 |
| الوسوم: |
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