The impact of online advertising on students' choice of higher education institutions : a study of Malaysian universities /
Satisfying students' needs and meeting their expectations are the core elements of any educational marketing philosophy. This requires a deep understanding of students' mind-sets and internal and external decision making influencers. The concept of online advertising can be effectively uti...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2015
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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