The impact of online advertising on students' choice of higher education institutions : a study of Malaysian universities /

Satisfying students' needs and meeting their expectations are the core elements of any educational marketing philosophy. This requires a deep understanding of students' mind-sets and internal and external decision making influencers. The concept of online advertising can be effectively uti...

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書目詳細資料
主要作者: Ammari, Djihane
格式: Thesis
語言:English
出版: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2015
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在線閱讀:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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