Tourists' perception towards an effective destination brand : a study of Maldives/

Destination branding is considered to be highly challenging in this competitive environment where choices are vast that offers similar services and products. To differentiate the destinations have been one of the key strategies in meeting the ever changing needs and wants of the tourist. As such, to...

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Bibliographic Details
Main Author: Ibrahim, Aishath Sheneen
Format: Thesis
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2015
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