Tourists' perception towards an effective destination brand : a study of Maldives/

Destination branding is considered to be highly challenging in this competitive environment where choices are vast that offers similar services and products. To differentiate the destinations have been one of the key strategies in meeting the ever changing needs and wants of the tourist. As such, to...

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书目详细资料
主要作者:	Ibrahim, Aishath Sheneen
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2015
主题:	Tourism > Marketing Tourism > Maldives Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/3674
标签:	添加标签没有标签, 成为第一个标记此记录!

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