Green products purchasing behaviour in Malaysia : an exploratory study /
Green marketing has become an area of great importance, especially in the context of Malaysia. As Malaysia seeks to establish a balance between development and conservation, it is of utmost importance for research on consumer's behaviour to done. Hence, this research attempts to explore the Mal...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2014
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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