Green products purchasing behaviour in Malaysia : an exploratory study /

Green marketing has become an area of great importance, especially in the context of Malaysia. As Malaysia seeks to establish a balance between development and conservation, it is of utmost importance for research on consumer's behaviour to done. Hence, this research attempts to explore the Mal...

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Bibliographic Details
Main Author: Zein, Zariyah Ibrahim M.
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2014
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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