The influence of instafamous characteristics on brand image /

The purpose for this study is to investigate the influence of Instafamous characteristics on brand image. Instafamous is a fashion blogger who ordinary individuals give fashion tips and introduce certain brands to through their social media platforms. Brand image refers to a good or service is that...

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Bibliographic Details
Main Author: Nik Ridhuwan Ilya Ilyas (Author)
Format: Thesis
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2020
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