The influence of brand association dimensions on consumer loyalty towards health and wellness products in Malaysia /

The purpose of this study is to examine the influence of brand association dimensions on consumer's loyalty. Specifically, this study examines the relationships between value, perceived quality, trust, endorser associations and consumers' loyalty towards health and wellness products in Mal...

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书目详细资料
主要作者:	Rafidah Chee Ros (Author)
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2021
主题:	Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/10633
标签:	添加标签没有标签, 成为第一个标记此记录!

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