Factors influencing female consumers' purchase intention towards cosmetic products in online stores in China /

In the past ten years, China's e-commerce has grown tenfold as fast and became the largest e-commerce market in the world. Meanwhile, cosmetics industry has also become a demand in e-commerce. Therefore, female consumers as the mainstream consumer of online shopping, and cosmetics become the fo...

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Bibliographic Details
Main Author: Meng Wan, Ma (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences International Islamic University Malaysia, 2020
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/10676
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