Factors influencing brand loyalty of Malaysian gen Y towards fashion clothing brands /

The objective of the present study is to investigate the factors influencing brand loyalty of Malaysian Gen Y towards fashion clothing brands. Using the Customer-Based Brand Equity (CBBE) as the underpinning theory of the present study, a research framework examining the factors influencing brand lo...

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書目詳細資料
主要作者:	Hafizul Marhan Solehan (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2021
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/10652
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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