Factors influencing customers' purchase intention of counterfeit mobile phone : an empirical study in Malaysia /

Counterfeiting activities have become a major global issue destroying the real industry. This study aims to identify several factors that affect consumers' decision to purchase counterfeit mobile phones in Malaysia by using the Theory of Planned Behavior (TPB). Apart from that, it will also inv...

Full description

Saved in:
Bibliographic Details
Main Author: Bah, Aissatou Fatoumata (Author)
Format: Thesis
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2019
Online Access:http://studentrepo.iium.edu.my/handle/123456789/9601
Tags: Add Tag
No Tags, Be the first to tag this record!