Factors influencing customers' purchase intention of counterfeit mobile phone : an empirical study in Malaysia /
Counterfeiting activities have become a major global issue destroying the real industry. This study aims to identify several factors that affect consumers' decision to purchase counterfeit mobile phones in Malaysia by using the Theory of Planned Behavior (TPB). Apart from that, it will also inv...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/9601 |
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