Factors influencing customers' switching behaviour during out-of-stock situations in Malaysian retail stores /
The persistent and increasing occurrence of out-of-stock products has cost the retailing industry a significant loss in profits. It is understandable that consumers practice switching behaviour when a certain product offered by a particular retailer is out-of-stock. Running out-of-stock is caused by...
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| 主要作者: | |
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| 主题: | |
| 在线阅读: | http://studentrepo.iium.edu.my/handle/123456789/3185 |
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