Factors influencing customers' switching behaviour during out-of-stock situations in Malaysian retail stores /
The persistent and increasing occurrence of out-of-stock products has cost the retailing industry a significant loss in profits. It is understandable that consumers practice switching behaviour when a certain product offered by a particular retailer is out-of-stock. Running out-of-stock is caused by...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
|
| 主題: | |
| 在線閱讀: | http://studentrepo.iium.edu.my/handle/123456789/3185 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|