Factors affecting Malaysian consumers' satisfaction towards eco-friendly products /
This study identifies the factors affecting Malaysian consumers' satisfaction towards eco-friendly products. Four variables namely, price, quality, availability and user friendly are proposed to have strong correlations with customer satisfaction in the context of Malaysia. It has been a global...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
|
Subjects: | |
Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|