Factors affecting Malaysian consumers' satisfaction towards eco-friendly products /

This study identifies the factors affecting Malaysian consumers' satisfaction towards eco-friendly products. Four variables namely, price, quality, availability and user friendly are proposed to have strong correlations with customer satisfaction in the context of Malaysia. It has been a global...

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Bibliographic Details
Main Author: Abdullah, Fahriba (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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