Factors affecting Malaysian consumers' satisfaction towards eco-friendly products /
This study identifies the factors affecting Malaysian consumers' satisfaction towards eco-friendly products. Four variables namely, price, quality, availability and user friendly are proposed to have strong correlations with customer satisfaction in the context of Malaysia. It has been a global...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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