Effects of branding on performance of small to medium-sized enterprises (SMES) in Klang Valley /
This study is undertaken to determine the effects of branding on performance of SMEs in Klang Valley, Malaysia. Quantitative research methodology is adopted to identify branding factors affecting SME performance. Data is collected from 175 SMEs, indicating a high usable response rate of 86.63%. Five...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Graduate School of Management, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/2121 |
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