Effects of branding on performance of small to medium-sized enterprises (SMES) in Klang Valley /

Effects of branding on performance of small to medium-sized enterprises (SMES) in Klang Valley /

This study is undertaken to determine the effects of branding on performance of SMEs in Klang Valley, Malaysia. Quantitative research methodology is adopted to identify branding factors affecting SME performance. Data is collected from 175 SMEs, indicating a high usable response rate of 86.63%. Five...

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書目詳細資料
主要作者:	Masripan Salleh (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Graduate School of Management, International Islamic University Malaysia, 2018
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/2121
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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