Effects of branding on performance of small to medium-sized enterprises (SMES) in Klang Valley /

Effects of branding on performance of small to medium-sized enterprises (SMES) in Klang Valley /

This study is undertaken to determine the effects of branding on performance of SMEs in Klang Valley, Malaysia. Quantitative research methodology is adopted to identify branding factors affecting SME performance. Data is collected from 175 SMEs, indicating a high usable response rate of 86.63%. Five...

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书目详细资料
主要作者:	Masripan Salleh (Author)
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Graduate School of Management, International Islamic University Malaysia, 2018
主题:	Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/2121
标签:	添加标签没有标签, 成为第一个标记此记录!

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