The effect of brand equity on Malaysian youth's intention to purchase local automobiles /
The goal of this study is to investigate the influence of customer-based brand equity dimensions on young Malaysian's (also known as belia) intention to purchase local brand automobiles. The research proposes a conceptual model based on Aaker's (1991) theory of customer-based brand equity...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
| الوسوم: |
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