Factors influencing Muslim consumers' intention to revisit Mamak restaurants in Malaysia /
Malaysia is a multiracial country. There are various races and ethnicities of people living together in harmony and peace making Malaysia known as food paradise locally and internationally. Mamak restaurants are popular ethnic based restaurants among Malaysians. They are restaurants that serve Mamak...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3190 |
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