Consumer-Based Brand Equity (CBBE), customer satisfaction and brand loyalty in Malaysian public universities /

The objectives of this study are to examine the relationships between consumer-based brand equity and student satisfaction, student satisfaction, and brand loyalty, and the mediation role of student satisfaction in the relationship between customer-based brand equity and brand loyalty in four sample...

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Main Author: Muhammad Hasbullah Hanif bin Tajuddin (Author)
Format: Thesis
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