Consumer-Based Brand Equity (CBBE), customer satisfaction and brand loyalty in Malaysian public universities /
The objectives of this study are to examine the relationships between consumer-based brand equity and student satisfaction, student satisfaction, and brand loyalty, and the mediation role of student satisfaction in the relationship between customer-based brand equity and brand loyalty in four sample...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 主题: | |
| 在线阅读: | http://studentrepo.iium.edu.my/handle/123456789/9640 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|