Consumer-Based Brand Equity (CBBE), customer satisfaction and brand loyalty in Malaysian public universities /

The objectives of this study are to examine the relationships between consumer-based brand equity and student satisfaction, student satisfaction, and brand loyalty, and the mediation role of student satisfaction in the relationship between customer-based brand equity and brand loyalty in four sample...

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書目詳細資料
主要作者:	Muhammad Hasbullah Hanif bin Tajuddin (Author)
格式:	Thesis
語言:	English
主題:	Consumer's preferences Consumer satisfaction Customer loyalty Universities and colleges > Malaysia Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/9640
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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