The impact of social media activities on brand equity of hijab brands in Malaysia /

The objective of this study is to examine the relationships between social media activities and brand equity of hijab brand in Malaysia. Using the consumer-based brand equity (CBBE) model as the theoretical framework, the present study examined five predictor variables namely entertainment, interact...

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Bibliographic Details
Main Author: Siti Maizalaizzah Akma binti Adnan (Author)
Format: Thesis
Language:English
Subjects:
Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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