Factors influencing consumer perceived risks towards online purchase intention of electronic products in Malaysia /
Online purchase is the method of consumers' obtaining products and services that will satisfy their needs. It is essential to understand the ultimate motive behind the transaction made by consumers and it is also important for suppliers and retailers to target the right channel to reach out to...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3179 |
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