Customer retention in the Nigerian mobile telecommunication industry /

The massive growth rate in the mobile telecommunication market has led to a strong competition among the GSM service providers. As such the importance of retaining a customer via quality products and services by an organization cannot be overemphasized. This requires that service providers engage in...

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Bibliographic Details
Main Author: Adam, Zahra Ibrahim (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/3056
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