Customer retention in the Nigerian mobile telecommunication industry /
The massive growth rate in the mobile telecommunication market has led to a strong competition among the GSM service providers. As such the importance of retaining a customer via quality products and services by an organization cannot be overemphasized. This requires that service providers engage in...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| 主題: | |
| 在線閱讀: | http://studentrepo.iium.edu.my/handle/123456789/3056 |
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