Marketing strategies for the optimisation of library services in selected Nigerian universities /
Marketing of library services provides more opportunities for a better relationship and engagement between the libraries and user community. Studies had established that the implementation of marketing strategies is to ensure and enhance the awareness and utilisation of library resources and service...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Information and Communication Technology, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/5466 |
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