Determining the intention to re-patronise shariah-compliant brand restaurants /
The growth of the global Muslim population has presented both opportunities and challenges to marketers in exploiting the growing Shariah-compliant market especially in the food service and hospitality industries. The demand for Halal food is growing worldwide due to increasing trade, tourism, and g...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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