Determining the intention to re-patronise shariah-compliant brand restaurants /

The growth of the global Muslim population has presented both opportunities and challenges to marketers in exploiting the growing Shariah-compliant market especially in the food service and hospitality industries. The demand for Halal food is growing worldwide due to increasing trade, tourism, and g...

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書目詳細資料
主要作者:	Yuslina Liza binti Mohd Yusof (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2018
主題:	Halal food industry Food > Religious aspects Islam Theses, IIUM local
在線閱讀:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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