The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /
This research aims to identify the factors that influence small and medium-sized enterprises (SME) food consumers' intention to purchase the products by underpinning the Theory of Planned Behaviour (TPB) and Theory of Attitude towards advertisements. The SME food industry plays a very important...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| 主题: | |
| 在线阅读: | http://studentrepo.iium.edu.my/handle/123456789/3640 |
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