The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /
This research aims to identify the factors that influence small and medium-sized enterprises (SME) food consumers' intention to purchase the products by underpinning the Theory of Planned Behaviour (TPB) and Theory of Attitude towards advertisements. The SME food industry plays a very important...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
|
| 主題: | |
| 在線閱讀: | http://studentrepo.iium.edu.my/handle/123456789/3640 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|