The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /

This research aims to identify the factors that influence small and medium-sized enterprises (SME) food consumers' intention to purchase the products by underpinning the Theory of Planned Behaviour (TPB) and Theory of Attitude towards advertisements. The SME food industry plays a very important...

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Bibliographic Details
Main Author: Olanrewaju, Hazeez Abdulsalami (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/3640
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