Marketing communication, image and brand equity of shariah-compliant tourism in Malaysia /
Unlike contemporary brand marketing, international Muslim tourists rarely perceive that Islamic brands are being broadcasted through countless, sophisticated media channels around the globe. In terms of tourism industries of Islamic countries, so far little is the attention of studying shariah-compl...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3313 |
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