Antecedents of attitude towards halal cosmetic among Muslim online entrepreneurs in Malaysia : an extension of Theory Planned Behaviour (TPB) model /
The globalization of the halal industry has created more opportunities and business space for entrepreneurs. While this has attracted enormous research interest resulting in commendable extant literature, a dearth of empirical studies focusing on the halal cosmetic section still exists. To fill this...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/2095 |
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