Antecedents of attitude towards halal cosmetic among Muslim online entrepreneurs in Malaysia : an extension of Theory Planned Behaviour (TPB) model /

The globalization of the halal industry has created more opportunities and business space for entrepreneurs. While this has attracted enormous research interest resulting in commendable extant literature, a dearth of empirical studies focusing on the halal cosmetic section still exists. To fill this...

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Bibliographic Details
Main Author: W Naimatul Asiah binti W Muhamad (Author)
Format: Thesis
Language:English
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/2095
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