Factors affecting pre-loved items purchase intention among Malaysian youth consumers /

The main focus of this research is to determine the factors affecting pre-loved items purchase intention among Malaysian youth consumers by using the theory of planned behavior (TPB). A pre-loved item is not new and has been owned and used before. The word pre-loved is used to make the item seems mo...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Fatimah Zakiah binti Shaharuddin (مؤلف)
التنسيق: أطروحة
اللغة:English
منشور في: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2019
الموضوعات:
الوصول للمادة أونلاين:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
الوسوم: إضافة وسم
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