The impact of electronic word of mouth, brand image, brand awareness on purchase intention : a study of telecommunication industry in Malaysia /
The telecommunication world has been very competitive in recent years in terms of its growth in the 21st century. It is due to the strong demographic evolution of technology as well as the ease of access to information worldwide, and the majority of users have the possibility to use the means of tel...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3547 |
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