An investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia /

Social media has made a profound impact on the way goods and services are traded through online platforms. This new phenomenon has shifted power from sellers to the community of buyers, who rely on testimonies of other consumers prior to engaging in s-commerce transactions. Despite the buzz created...

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Bibliographic Details
Main Author: Dhahery, Muhammad A. M. (Author)
Format: Thesis
Published: Kuala Lumpur : Kulliyyah of Information and Communication Technology, International Islamic University Malaysia, 2021
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