Impact of chatbot service quality on satisfaction and loyalty of bank customers /
This study seeks to identify the impact of AI Chatbot service quality on customer satisfaction and loyalty among bank customers in Malaysia as well as customer viewpoints on perceived AI Chatbot service quality. The study conducted a mixed-method sequential exploratory approach by conducting a preli...
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| Format: | Thesis Book |
| Language: | English |
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| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/11200 |
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