Factors influencing customer satisfaction in e-commerce platform : a study of Shopee Malaysia /

Customer satisfaction is crucial to every e-commerce business. In previous studies, customer satisfaction was discovered as vital to a company's performance. Some studies have shown that the customer becomes dedicated to a company when they are satisfied with its products or services. A happy c...

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書目詳細資料
主要作者: Khairul Anuar Husin (Author)
格式: Thesis 圖書
語言:English
出版: Kuala Lumpur : Kulliyyah of Economics and Management Science, International Islamic University Malaysia 2021
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在線閱讀:http://studentrepo.iium.edu.my/handle/123456789/11305
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