Factors affecting Malaysian customers' satisfaction: a case of Lazada mobile shopping application /

Factors affecting Malaysian customers' satisfaction: a case of Lazada mobile shopping application /

The aim of this study is to examine the effects of four different factors namely, design aesthetics, information quality, efficiency, and system availability on Malaysian customers’ satisfaction towards Lazada Mobile Shopping Application. Due to the availability and accessibility of smart mobile pho...

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书目详细资料
主要作者:	Hussaini,Mahgul (Author)
其他作者:	Fatin Husna Suib (degree supervisordegree supervisor)
格式:	Thesis 图书
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economic and Management Sciences, International Islamic University Malaysia, 2022
主题:	Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/11433
标签:	添加标签没有标签, 成为第一个标记此记录!

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