Case Study Of Moet Hennessy, Louis Vuitton (LVMH)
The approach of creating the right brand image is known as niche marketing. Stringent selection of the distribution network is another critical area in the luxury goods industry. The retail outlets that carry the product reflect the image of the brands. Therefore, they must be carefully selected and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2005
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|