Case Study Of Moet Hennessy, Louis Vuitton (LVMH)

The approach of creating the right brand image is known as niche marketing. Stringent selection of the distribution network is another critical area in the luxury goods industry. The retail outlets that carry the product reflect the image of the brands. Therefore, they must be carefully selected and...

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Main Author:	Ng, Yee Loong
Format:	Thesis
Published:	2005
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
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id	my-mmu-ep.1038
record_format	uketd_dc
spelling	my-mmu-ep.10382010-07-19T08:06:06Z Case Study Of Moet Hennessy, Louis Vuitton (LVMH) 2005-08 Ng, Yee Loong HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades The approach of creating the right brand image is known as niche marketing. Stringent selection of the distribution network is another critical area in the luxury goods industry. The retail outlets that carry the product reflect the image of the brands. Therefore, they must be carefully selected and be as exclusive as the brands themselves. Not many players in this industry understand the true nature of luxury items, and LVMH is one of the few who does. 2005-08 Thesis http://shdl.mmu.edu.my/1038/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
spellingShingle	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades Ng, Yee Loong Case Study Of Moet Hennessy, Louis Vuitton (LVMH)
description	The approach of creating the right brand image is known as niche marketing. Stringent selection of the distribution network is another critical area in the luxury goods industry. The retail outlets that carry the product reflect the image of the brands. Therefore, they must be carefully selected and be as exclusive as the brands themselves. Not many players in this industry understand the true nature of luxury items, and LVMH is one of the few who does.
format	Thesis
qualification_level	Master's degree
author	Ng, Yee Loong
author_facet	Ng, Yee Loong
author_sort	Ng, Yee Loong
title	Case Study Of Moet Hennessy, Louis Vuitton (LVMH)
title_short	Case Study Of Moet Hennessy, Louis Vuitton (LVMH)
title_full	Case Study Of Moet Hennessy, Louis Vuitton (LVMH)
title_fullStr	Case Study Of Moet Hennessy, Louis Vuitton (LVMH)
title_full_unstemmed	Case Study Of Moet Hennessy, Louis Vuitton (LVMH)
title_sort	case study of moet hennessy, louis vuitton (lvmh)
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2005
_version_	1747829243574747136

Case Study Of Moet Hennessy, Louis Vuitton (LVMH)

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