The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market

The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market

This project paper explores the changes and impacts brought about by the deal between Lenovo and IBM. This paper focuses on the strategic advantages for both companies and also the specific challenges brought about by this marriage of convenience which signifies an affirmation on the commoditization...

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Bibliographic Details
Main Author: Yap, Fwei Keat
Format: Thesis
Published: 2005
Subjects:
HD28-70 Management
Industrial Management
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id my-mmu-ep.1052
record_format uketd_dc
spelling my-mmu-ep.10522010-07-19T07:58:40Z The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market 2005-08 Yap, Fwei Keat HD28-70 Management. Industrial Management This project paper explores the changes and impacts brought about by the deal between Lenovo and IBM. This paper focuses on the strategic advantages for both companies and also the specific challenges brought about by this marriage of convenience which signifies an affirmation on the commoditization of PC business and the emergence of Chinese company as the world class company of today. 2005-08 Thesis http://shdl.mmu.edu.my/1052/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Yap, Fwei Keat
The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market
description This project paper explores the changes and impacts brought about by the deal between Lenovo and IBM. This paper focuses on the strategic advantages for both companies and also the specific challenges brought about by this marriage of convenience which signifies an affirmation on the commoditization of PC business and the emergence of Chinese company as the world class company of today.
format Thesis
qualification_level Master's degree
author Yap, Fwei Keat
author_facet Yap, Fwei Keat
author_sort Yap, Fwei Keat
title The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market
title_short The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market
title_full The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market
title_fullStr The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market
title_full_unstemmed The IBM Lenovo Alliance And The IBM PC Business Sale - Impact To The Global PC Market
title_sort ibm lenovo alliance and the ibm pc business sale - impact to the global pc market
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829246987862016

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