A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe

This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea.

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Bibliographic Details
Main Author: Manoharan, Sharmila
Format: Thesis
Published: 2010
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